Transcreation
Conquer Cultural Differences: Adapt your brand’s voice, tone and style to new markets
♥ Reduced risk of miscommunication
♥ Ensure that your message is accurately conveyed, avoiding the potential for costly misinterpretation and mistakes.
♥ Adapt your marketing campaigns.
♥ Meet the needs of different markets and types of customers. Leading to greater flexibility and agility in your business’ reach.
♥ Improved ROI.
♥ Receive a well-crafted transcreated message that resonates with your audience, increasing sales and enhancing your return on investment.
Do you feel like your business is not reaching its full potential? Struggling to connect with a wider audience outside of your country?
It can be frustrating to see your business thrive locally but not make a significant impact on a global scale. You may have an amazing product that can be life-changing for people outside your country, but the language and cultural differences prevent you from reaching that audience.
That is where we come in
Our transcreation service is designed to help businesses like yours overcome these barriers and reach new heights. Our team of experts will work closely with you to understand your brand and values, and then use our expertise to create customised content that speaks directly to your target audience.
How we'll help you succeed
We don’t just translate your content, we adapt it to the cultural norms, linguistic preferences, and consumption patterns of your new non-native consuming populations. With our transcreation service, you can:
- Raise consumer awareness of your brand and/or products
- Increase the reach of your brand
- Demonstrate flexibility and cultural sensitivity
- Consistency across markets
- Increase sales and much more
We understand the importance of connecting with new audiences in a meaningful way, and we’re here to help you do just that. Let us be your trusted partner and help you communicate your brand’s voice, tone, and style to markets that don’t know you yet. With our transcreation service, you’ll be able to expand your business beyond borders and achieve the success you deserve.
4 trancreation blunders you will avoid by working with us:
X Ford’s Pinto car model was introduced to Brazil without realizing that “Pinto” is a slang term for “tiny male genitals” in Portuguese
X When Chevrolet introduced the Nova model in Spanish-speaking countries, they didn’t realise that “No va” in Spanish means “it doesn’t go”.
X When Electrolux introduced their vacuum cleaners in the US, their slogan “Nothing sucks like an Electrolux” didn’t go over well.
X “Mist Stick” curling iron was introduced in Germany, but “mist” is slang for “manure” in German, resulting in the product being marketed as “manure stick
Transcreation done right
By tailoring messaging to local audiences, transcreation can increase engagement with a brand
✔️ Nike’s “Just Do It” slogan was transcreated as “Keine Ausreden” (No excuses) in Germany, which resonated more with the local audience.
Transcreation allows companies to adapt their messaging to different cultural contexts.
✔️ The American fast-food chain KFC successfully transcreated its slogan “Finger-lickin’ good” to “It’s so good” in China, where licking one’s fingers is considered impolite.
✔️ Coca-Cola’s “Taste the Feeling” campaign was transcreated into “Sabor que Refresca” (Refreshing Flavor) in Spanish-speaking countries, which resonated more with the local audience.
What should I pick?Translation vs Transcreation
Translation
- Focuses on accurate meaning
- Suitable for factual information
- Cost-effective approach
- May miss cultural nuances
- Primarily informative
- Less flexible and customizable
- Straightforward approach
- Limited emotional response
Transcreation
- Goes beyond translation creatively
- Ideal for marketing and advertising
- More complex and time-consuming
- Customised to target audience
- Emotionally engaging
- Greater flexibility to cultural context
- Resonates with cultural norms
- More memorable experience for audience