Text Editing & Proofreading
Avoid costly mistakes and save time:Connect with your customers and deliver your message with flawless texts
♥ Save time and effort
Free up time and energy to focus on other important business tasks.
♥ Enhance clarity and readability
Improve the clarity and readability of your writing, making it easier for your audience to understand.
♥ Refine and clarify your ideas
Make your arguments more impactful and persuasive through refinement and clarity
Proofreading and editing rank among the most important and fundamental services in the modern
publishing, academic, physical, and digital business world. There is no book without text; no digital
or physical business presence without content; no advertising campaign without copy. And all the
above share as common denominator the stages of editing and proofreading.
Once upon a time there was... an error!
Every piece of writing has a different source id inspiration. This could be a copywriter for an
advertising agency, a book author, or a blog content writer. And even though all of them share the
objective to create content with a specific theme, creativity can be lacking at times. Fatigue impairs
thinking, errors are missed by repeated reading, haste results in mistakes, and unclear content is
produced by poor writing skills. In all these cases, a professional copy editor is needed.
Did you know that...
- A book with problems in the text flow, with expressive and syntactical errors, predisposes the
publisher negatively. - One runs the risk of having a scientific article rejected if they don't follow the rules of the
scientific community. - A website with lack of clarity, spelling and punctuation errors does not convey your message
efficiently and impacts the quality of your services. - A landing page with a strong message and eye-catching graphics full of grammatical
oversights, lowers the quality of the product or service provided. - Corporate copy written by people with poor writing skills harms the reputation of your
business.
Work Stages & Objectives
Stage 1Editing
The “heavy” work
Any piece of content must start here. Whether it’s a brochure, a website, an online article, a book, a short story, a scientific paper, etc. Text editing requires extensive research, tenacity, and a solid educational background. Every change made at this point is done so with the intention of improving the text and eliminating expression mistakes, repetitions, inaccuracies, unclear sections, and inconsistency. Only after every extraneous component has been “thrown out,” and both consistency and adequacy of the text have been established, can the second stage begin.
Stage 2Proofreading
The “soft” refinement
This is the last step. The finishing touch. The numerous changes made during editing may have resulted in spelling or punctuation errors. Proofreading will correct these errors as well as any “subtle” issues and technical inaccuracies. One thing is certain once proofreading is complete: the text will be unmistakable, linguistically flawless, and ready to be published, advertised, and generally made public.