Words Collective
Industry Dive & Generali Greece
Copywriting & content marketing
Industry Dive is a US-based company specializing in business journalism and content marketing. From January 2023 to August 2025, we worked as freelance content specialists, creating and editing content for Generali Greece, part of an international insurance group.
The challenge
Generali needed reliable, engaging Greek-language content that made complex topics related to insurance, health, personal finance, and everyday life accessible to a broad audience.
The project also aimed to strengthen the company's organic search visibility, repurpose high-performing articles for social media, and identify new content opportunities aligned with the interests and needs of Greek audiences.
Our contribution
We wrote and edited over 60 original articles and educational guides, combining thorough research, clear language, and SEO best practices. We turned complex information into practical, reader-friendly content tailored to relevant search queries and audience interests.
Our collaboration also extended to social media copywriting, where we developed promotional copy proposals for articles selected based on performance data.
We also contributed to content planning by researching international social and behavioral trends and assessing their relevance to the Greek market. This involved gathering supporting evidence, providing insights, and developing content ideas tailored to Generali's key audience segments.
The outcome
We delivered over 60 articles and educational guides, helping Generali combine informative, audience-focused content with its broader marketing objectives. Our targeted SEO approach contributed to first-page Google rankings for relevant Greek-language searches.
Beyond article production, our work supported the repurposing of high-performing content and the exploration of new editorial topics, providing Industry Dive with local market insights and creative recommendations for Generali's communications in Greece.